Open to full-time roles · Dallas–Fort Worth · U.S. Citizen
Eight years in growth marketing. I plan and run paid media for apps, fintechs and consumer brands, from launches into new markets to multi-market acquisition budgets.
Yango · Senior Marketing Manager · 2023–2024
A startup team in Guatemala City backed by Yandex. New A/B-tested creative, a localized product experience and targeted user acquisition.
N1co, fintech · via DAC · Marketing Coordinator
Worked with N1co's founding team on the digital launch strategy across paid search, social ads and content marketing.
Nature's Miracle · via DAC · Marketing Coordinator
Created the launch strategy for Nature's Miracle's re-entry into the Latin American region.
SMU · Marketing Strategist · 2025
Ran paid media and content strategy for every channel and rebuilt the university's YouTube strategy.
Opens the full case study: challenge, what I did and results.
Grow a Yandex-backed startup in Guatemala City with a small local team and a larger offsite team, while meeting the goals of both local and corporate stakeholders.
Plan and run the digital launch of a new fintech with its founding team.
Bring Nature's Miracle back into the Latin American region.
Grow reach and engagement across all of SMU's channels while working with separate SEO and email marketing teams.
Paid media and content strategy for all channels: 105M impressions (+72%), 1.9M engagements and 2.5M YouTube views (+303%).
3x GMV and weekly trips from 15K to 65K, with a $150K/month budget across Google Ads, Meta and TikTok.
Launch strategies for N1co (10K product-qualified leads in month one) and Nature's Miracle (3K+ leads at $1 CPL); built and scaled a content-driven acquisition funnel.
Social, in-app and user acquisition strategy for Hugo in Latin America (Hugo was acquired by Delivery Hero for $150M); led Latin American digital strategy for consumer brands.
Customer discovery and Figma wireframes for an early-stage food-tech startup; set north star metrics and traction targets with the founders across Meta and the Google Ads suite.
Built the brand's social media from zero and led a rebrand for a younger audience; doubled yearly bookings for the event division.
Assisted on TV commercial production and managed a special production project from start to finish.
Brands I've worked on
Where I used paid media strategy
Tools
Google Ads
Meta Ads
TikTok Ads
YouTube
Google Analytics
Figma
Adobe Creative SuiteEducation
Certifications
Languages
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